Lose It!

Weight loss that fits

Since 2008, Lose It! has provided a comprehensive, intuitive, app-based weight loss program to help people achieve a healthy weight. Available on iOS and Android, Lose It! empowers members to live healthier lives through a robust social community, coaching, health management tools, and insights gained from AI-powered tracking of calories, exercise, and nutrition. One of the first apps on the App Store, Lose It! remains a top weight loss app in the U.S.

150MM+ Pounds

Over 150 million pounds lost by Lose It! app users

60MM+ Database Items

63 million food & exercise items in the international database

57MM+ Members

Over 57 million members have found healthy habits with Lose It!

Recent News

Yahoo! Finance  
"We are honored to be recognized as a Leader in the 2025 SPARK Matrixâ„¢ for Enterprise Email Security. This acknowledgment reflects our commitment to delivering a truly comprehensive, layered approach to protecting email still the number one vector for cyberattacks. Our focus has always been on empowering organizations with modern, integrated tools that reduce risk, simplify operations, and strengthen resilience in a constantly evolving threat landscape," says Usman Choudhary, General Manager & CPO, VIPRE Security Group.
Yahoo! Finance  
"The Q4 2025 data reveals a troubling evolution in the strategy being adopted by cybercriminals – the systematic weaponization of trust," Usman Choudhary, General Manager, VIPRE Security Group, says. "Criminals are undoubtedly exploiting technical vulnerabilities, but they are also exploiting human confidence in the familiar – be that impersonating a trusted supervisor or executive, mimicking reputable companies and household brands, or hiding behind enterprise security protocols. They are targeting 'trust'. Their approach demands that we rethink how we identify and authenticate interactions and security strategies across every communication and business channel."
USA Today  
BabyCenter, a digital parenting resource which publishes annual reports on trending and popular baby names, is launching "a first-of-its-kind" loyalty program "designed to cheer parents on at every step." The new program titled "BabyCenter Rewards" gives parents the opportunity to turn "everyday app actions into points redeemable for discounts and free products from a lineup of brand partners," which include BabyBjörn, bbhugme, Bobbie, Bodily, DiaperBuddies, Dr. Brown’s, Good Start, Earth’s Best, ezpz, GloBowl, Lansinoh, Littlebot, Mabel’s Labels, Nanit, Pirouette Kids, and Prego Expo.
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