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theSkimm helps women live smarter.

As women鈥檚 lives and the larger world become ever more complex, theSkimm provides the information, tools, and services women need to confidently make the decisions that are right for her. Since defining the newsletter category over a decade ago, theSkimm has become a trusted and beloved source of information and support for its audience of millions by seamlessly integrating into their existing routines, fundamentally changing the way they engage with content and make decisions. Today, theSkimm ecosystem includes the Daily Skimm, Daily Skimm: Weekend, Skimm Well, Skimm Money, Skimm Sports, and Skimm Shopping newsletters; the 鈥9 to 5ish鈥 and 鈥淲ell Played鈥 podcasts, and Skimm+, a premium subscription offering.

16MM+ Audience Across Platforms

Audience of over 16 million across platforms

1MM Super Users

Most highly engaged users who activate regularly within theSkimm's ecosystem

5MM Newsletter Subscribers

5 million Daily Skimm newsletter subscribers

Recent News

Consumer Affairs  
With the upcoming holiday weekend, many consumers are keeping their eyes peeled for the Labor Day specials and sales. To help you sort through the best 鈥 and worst 鈥 buys of the season, ConsumerAffairs spoke to RetailMeNot鈥檚 Retail Insights Expert Stephanie Carls. She shares insights on what to buy, what not to buy, whether it鈥檚 too early to start planning for the holidays, and more.
People  
After all, though TikTok may tell you that everyone is doing up their dorm rooms at the cost of roughly a new car, in reality, the average family spend (according to a RetailMeNot poll) is a much less jaw-dropping $598. "Bama Rush showed us how TikTok can turn a very specific college tradition into a national spectacle. Dorm culture is doing the same thing, as what used to be a quiet move-in weekend is now a public performance where the reveal and the viral traction matter as much as the room itself," explains Stephanie Carls, who is RetailMeNot's retail insights expert. "This is not decorating. This is dorm culture. That being said, Ikea will still beat out West Elm for most students."
USA Today  
"From current megastars like Blake Lively to historical literary icons like Jules Verne, gender-neutral names are a thing of both the past and present," stated BabyCenter in a news release. "And it looks like the trend isn't going away any time soon."
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