What To Expect

Supporting happy, healthy pregnancies and happy, healthy babies.

The What to Expect brand mission drives everything we do, and it’s as simple as it is powerful: “Support happy, healthy pregnancies and happy, healthy babies.” Delivered with empathy, warmth and a sense of humor, What to Expect offers must-have information, practical advice, realistic insight, easy-to-use tips and lots of reassurance. What to Expect meets moms where they are and supports them without judgement. As What to Expect creator Heidi Murkoff says, “Motherhood is the ultimate sisterhood.”

10MM+ Monthly Users

10.6 million monthly users

25MM Monthly Mobile App Sessions

25 million monthly mobile app sessions

22K+ Average Community Conversations

22,300 average community conversations every day

Recent News

Morningstar  
“We are thrilled to align with Card Compliant and incorporate the CIMI Card issuance platform and its industry leading compliance features into our core services,” said Jeff Mickeal, Divisional CEO of TDS Gift Cards. “By combining our end-to-end and state-of-the-art gift card growth solutions approach with CIMI Card’s robust issuance platform and expertise, we can offer a truly comprehensive solution that helps to quickly and efficiently launch new gift card programs and accelerate a client’s success and growth of their gift card program with confidence and peace of mind.”
Yahoo! Finance  
Ƶ, Inc. (NASDAQ: ZD) will release its First Quarter 2025 Earnings at 6:00PM ET on Thursday, May 8, 2025. Additionally, Ƶ invites the public, members of the press, the financial community, stockholders, and other interested parties to listen to a live audio Webcast of its First Quarter 2025 Earnings Call at 8:30AM ET on Friday, May 9, 2025.
Morningstar  
VIPRE® Advanced Security has received AV-Comparatives’ highest distinction—the Advanced+ award—in the March 2025 Malware Protection Test, underscoring its excellence in defending against both known and emerging threats.
View More News