What To Expect

Supporting happy, healthy pregnancies and happy, healthy babies.

The What to Expect brand mission drives everything we do, and it’s as simple as it is powerful: “Support happy, healthy pregnancies and happy, healthy babies.” Delivered with empathy, warmth and a sense of humor, What to Expect offers must-have information, practical advice, realistic insight, easy-to-use tips and lots of reassurance. What to Expect meets moms where they are and supports them without judgement. As What to Expect creator Heidi Murkoff says, “Motherhood is the ultimate sisterhood.”

10MM+ Monthly Users

10.6 million monthly users

25MM Monthly Mobile App Sessions

25 million monthly mobile app sessions

22K+ Average Community Conversations

22,300 average community conversations every day

Recent News

Consumer Affairs  
With the upcoming holiday weekend, many consumers are keeping their eyes peeled for the Labor Day specials and sales. To help you sort through the best – and worst – buys of the season, ConsumerAffairs spoke to RetailMeNot’s Retail Insights Expert Stephanie Carls. She shares insights on what to buy, what not to buy, whether it’s too early to start planning for the holidays, and more.
People  
After all, though TikTok may tell you that everyone is doing up their dorm rooms at the cost of roughly a new car, in reality, the average family spend (according to a RetailMeNot poll) is a much less jaw-dropping $598. "Bama Rush showed us how TikTok can turn a very specific college tradition into a national spectacle. Dorm culture is doing the same thing, as what used to be a quiet move-in weekend is now a public performance where the reveal and the viral traction matter as much as the room itself," explains Stephanie Carls, who is RetailMeNot's retail insights expert. "This is not decorating. This is dorm culture. That being said, Ikea will still beat out West Elm for most students."
USA Today  
"From current megastars like Blake Lively to historical literary icons like Jules Verne, gender-neutral names are a thing of both the past and present," stated BabyCenter in a news release. "And it looks like the trend isn't going away any time soon."
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