Aberdeen Strategy & Research

Aberdeen Strategy & Research provides unparalleled insights into the business technology market. Drawing on primary research data and fact-based insights, this experienced group of industry analysts and research professionals understands the trends and pain points around technology usage, and creates research that articulates the tangible impact of technology in a business environment. Aberdeen’s brand-neutral insights motivate potential buyers to take action and leverage technology more effectively.

150+ Years of Experience

150+ years of strategic research experience in providing unbiased technology perspectives

1K+ Surveys

Over 1,000 surveys that are a robust foundation for effective marketing assets

4M+ Data Points

Over 4 million data points that differentiate facts from opinions

Recent News

Consumer Affairs  
With the upcoming holiday weekend, many consumers are keeping their eyes peeled for the Labor Day specials and sales. To help you sort through the best – and worst – buys of the season, ConsumerAffairs spoke to RetailMeNot’s Retail Insights Expert Stephanie Carls. She shares insights on what to buy, what not to buy, whether it’s too early to start planning for the holidays, and more.
People  
After all, though TikTok may tell you that everyone is doing up their dorm rooms at the cost of roughly a new car, in reality, the average family spend (according to a RetailMeNot poll) is a much less jaw-dropping $598. "Bama Rush showed us how TikTok can turn a very specific college tradition into a national spectacle. Dorm culture is doing the same thing, as what used to be a quiet move-in weekend is now a public performance where the reveal and the viral traction matter as much as the room itself," explains Stephanie Carls, who is RetailMeNot's retail insights expert. "This is not decorating. This is dorm culture. That being said, Ikea will still beat out West Elm for most students."
USA Today  
"From current megastars like Blake Lively to historical literary icons like Jules Verne, gender-neutral names are a thing of both the past and present," stated BabyCenter in a news release. "And it looks like the trend isn't going away any time soon."
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