Aberdeen Strategy & Research

Aberdeen Strategy & Research provides unparalleled insights into the business technology market. Drawing on primary research data and fact-based insights, this experienced group of industry analysts and research professionals understands the trends and pain points around technology usage, and creates research that articulates the tangible impact of technology in a business environment. Aberdeen’s brand-neutral insights motivate potential buyers to take action and leverage technology more effectively.

150+ Years of Experience

150+ years of strategic research experience in providing unbiased technology perspectives

1K+ Surveys

Over 1,000 surveys that are a robust foundation for effective marketing assets

4M+ Data Points

Over 4 million data points that differentiate facts from opinions

Recent News

Yahoo! Finance  
"We are honored to be recognized as a Leader in the 2025 SPARK Matrixâ„¢ for Enterprise Email Security. This acknowledgment reflects our commitment to delivering a truly comprehensive, layered approach to protecting email still the number one vector for cyberattacks. Our focus has always been on empowering organizations with modern, integrated tools that reduce risk, simplify operations, and strengthen resilience in a constantly evolving threat landscape," says Usman Choudhary, General Manager & CPO, VIPRE Security Group.
Yahoo! Finance  
"The Q4 2025 data reveals a troubling evolution in the strategy being adopted by cybercriminals – the systematic weaponization of trust," Usman Choudhary, General Manager, VIPRE Security Group, says. "Criminals are undoubtedly exploiting technical vulnerabilities, but they are also exploiting human confidence in the familiar – be that impersonating a trusted supervisor or executive, mimicking reputable companies and household brands, or hiding behind enterprise security protocols. They are targeting 'trust'. Their approach demands that we rethink how we identify and authenticate interactions and security strategies across every communication and business channel."
USA Today  
BabyCenter, a digital parenting resource which publishes annual reports on trending and popular baby names, is launching "a first-of-its-kind" loyalty program "designed to cheer parents on at every step." The new program titled "BabyCenter Rewards" gives parents the opportunity to turn "everyday app actions into points redeemable for discounts and free products from a lineup of brand partners," which include BabyBjörn, bbhugme, Bobbie, Bodily, DiaperBuddies, Dr. Brown’s, Good Start, Earth’s Best, ezpz, GloBowl, Lansinoh, Littlebot, Mabel’s Labels, Nanit, Pirouette Kids, and Prego Expo.
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